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Business Marketing Online

Anyone who has Google Analytics on their website and doesn't spend considerable amounts of time with it, is probably wasting a lot of money in lost marketing efficiencies.

For industrial and scientific companies, in comparison with Google AdWords every other form of advertising is a luxury nowadays.

What tends to happen with most company websites is that after they're built, there's a very short flurry of improvement as any problems in practice are ironed out, but then there's a gradual slide downhill over the next few years.

Every time you make a statement, you need to ask yourself the question your prospects will subconsciously be thinking.

Why our websites need to be geared up around the requirements of the visitor who might become a customer.