Business Marketing Online (BMON): Google AdWords Management » Branding & Marketing

Get your website redesign right first time

Chris Rand — Wed, 21 Jan 2009 17:00:08 +0000

Businesses are looking at redesigning their websites all the time. We know, because they keep saying to us: "We love the idea of the Insider Programme, and we'll certainly be joining once we've got our new site launched".

D'oh! If you're about to redesign your website, you have a fabulous opportunity to get it right, rather than having to rework the existing spaghetti like most companies have to. The advice and analysis we can give you is exactly what you need before you redesign your website.

But enough of us. If you're thinking about website improvements, have a read of Six Stages of a Website Makeover for 2009 on Branding & Marketing for some basic ideas to be considering. There are many more, but this is a good start.

Get your website redesign right first time

A "marketing programme"? A what?

Chris Rand — Thu, 23 Oct 2008 10:00:26 +0000

Here's a nice article which claims to be for very small businesses but which could, I think, teach much larger ones a thing or two. Taking Baby Steps in Marketing: Or Eating the Elephant One Bite at a Time on Branding & Marketing gives you a way of creating a marketing programme for next year, even if the idea of having a "marketing programme" is something you've never had the time to entertain in the past.

It gives you a few questions to ask yourself now, as well as a plan you can complete in a few minutes. Then it requires you to assign someone (possibly yourself) to tackle each task, and suggests you have short regular meetings throughout the year to check on progress. I think anyone could have a go at this.

A "marketing programme"? A what?

Don't take our word for it…

Chris Rand — Tue, 05 Aug 2008 11:35:50 +0000

I love testimonials on websites. They seem to look good in that context even if they don't quite seem to fit on a company's printed promotional material. But getting them can often be a chore. A nice article called 5 Tips for Getting Testimonials to Build Referrals on the Branding & Marketing blog will give you an idea or two about how to go about it. Actually, the simplest of all is probably the most effective: call a customer with a short customer service questionnaire, and then ask them at the end if you can use their words in a testimonial.

Don't take our word for it…

The Big Questions

Chris Rand — Wed, 30 Jul 2008 08:10:21 +0000

Today's article won't be everyone's cup of tea, because I know many marketing managers in industry don't like "big picture" marketing, and indeed can't really get their head round it. But for those of you who think it's important to ask yourselves the fundamental questions, have a read of Questions Every Manufacturer Should Ask about Their Marketing on the Branding & Marketing blog. If nothing else, it's always worth reassessing how customers view your company.

The Big Questions