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Branding & Marketing

Businesses are looking at redesigning their websites all the time. We know, because they keep saying to us: "We love the idea of the Insider Programme, and we'll certainly be joining once we've got our new site launched". D'oh! If …

Here's a nice article which claims to be for very small businesses but which could, I think, teach much larger ones a thing or two. Taking Baby Steps in Marketing: Or Eating the Elephant One Bite at a Time on …

I love testimonials on websites. They seem to look good in that context even if they don't quite seem to fit on a company's printed promotional material. But getting them can often be a chore. A nice article called 5 …

Today's article won't be everyone's cup of tea, because I know many marketing managers in industry don't like "big picture" marketing, and indeed can't really get their head round it. But for those of you who think it's important to …