Articles here linking to:
Bob Bly blog

Hands up who has to write marketing copy for engineers?

Hands up who has to write marketing copy for engineers. Hmm, that's most of you. Who thinks that engineers are a breed apart? Almost everyone. So why do we not have special rules and considerations when writing for this very …

Sex. It gets attention, you know.

Bob Bly is a widely-respected marketing copywriting expert, who happens to come from an engineering industry background. He refers to this in an amusing but insightful post – Does Sex Sell? – on his bly.com blog. Of course sex doesn't …