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Bob Bly blog

Hands up who has to write marketing copy for engineers. Hmm, that's most of you. Who thinks that engineers are a breed apart? Almost everyone. So why do we not have special rules and considerations when writing for this very …

Bob Bly is a widely-respected marketing copywriting expert, who happens to come from an engineering industry background. He refers to this in an amusing but insightful post – Does Sex Sell? – on his bly.com blog. Of course sex doesn't …