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BeRelevant!

I was helping one of our Insider Programme members last week with setting up a new email marketing programme, and it was a joy to be working with a company which is so open to new ideas and which wants …

For the many people who became readers of this blog in the past few days, I should point out that my daily ramblings aren't usually anything like the length of those you saw last week. Normally I point to another …

Thanks to BeRelevant for pointing out that a nice little e-book called The Practical Guide to Email Marketing is available for free download – go get your copy now while it's still available. If you do any sort of promotional …

I mentioned not neglecting "snail mail" the other day, and in Direct Mail Versus E-mail: You Decide on the BeRelevant! blog, the strengths and weaknesses of the two methods are discussed. Of course, in the end, it all comes down …