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This is interesting. One of the eternal questions about advertising is "would I have got those enquiries anyway?" In other words, were the responders looking for me in the first place, and just chose that advert as the way of …

Have you ever seen Google results for companies where there are maps, photos and business information? These are are actually part of Google Maps but appear in the Google search results and are all part of a wider move from …

You've got to hand it to lab equipment specialist Eppendorf, the It's Called epMotion campaign is a triumph. (You'll need your speakers on). I really couldn't guess what it cost them, but as B2Blog points out, it might only be …