Get those email calls-to-action right

Chris Rand — Tue, 15 Dec 2009 18:00:31 +0000

A business survey I read the other day suggested that email is once again the area where marketing investment is increasing the most. So if it's important to you, welcome to the mainstream.

The format, frequency and content of your marketing emails will of course be defined by your own objectives and your own testing. However, there are some "best practice" lists around which are worth reading. 10 Best Practices for Using Links in Emails on B2B Magazine discusses exactly what it says on the tin, and may give you some ideas to improve your own material. The only thing I'd add is to tag every link properly, so you can measure the quantity and quality of traffic …and compare the response when you make changes.

Feel good about yourself

Chris Rand — Sun, 14 Dec 2008 17:00:19 +0000

With budgets increasingly under pressure at many industrial companies, 2009 may well be a year to work smarter. However, an article from B2B Magazine argues Why b-to-b is the place to be in the downturn. The reason is that in the consumer sector, marketing is going to have to start thinking and acting like the business-to-business sector. Where their differentiator has usually been branding, now they're going to have to think more about what we take for granted: sales support, customer service, supply chain compliance, distribution and ultimately, as always, price. I just wanted to start the week off making you feel good about yourself.

Feel good about yourself

Business Marketing Online (BMON): Google AdWords Management » B2B Magazine

Get those email calls-to-action right

Feel good about yourself