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B2B Magazine

Get those email calls-to-action right

A business survey I read the other day suggested that email is once again the area where marketing investment is increasing the most. So if it's important to you, welcome to the mainstream. The format, frequency and content of your …

Feel good about yourself

With budgets increasingly under pressure at many industrial companies, 2009 may well be a year to work smarter. However, an article from B2B Magazine argues Why b-to-b is the place to be in the downturn. The reason is that in …