Articles here linking to:
B2B Lead Generation Blog

In technical business-to-business marketing, the most effective medium for keeping in contact with your market is email, no contest. Snail mail is too expensive to do regularly enough, and "social media" (including newsfeeds) is still a jumble of different things …

As an aside, the article I'm linking to today is a good example of a way of creating good original content for your website – arrange for you (or an expert from your company) to be interviewed for your own …