Articles here linking to:
B2B Lead Blog

I've got a bit of a thing about landing pages. It really annoys me when I click on an ad and sloppily get taken to the front page of the advertiser's website and dumped there. When I turn up at …

You're not one of those people who fills their press releases with marketing-speak, are you? No, of course not. You've read Dilbert for years, and you laugh in the face of people who talk about leading-edge, state-of-the-art solutions. Except that …

Do you still write your company's press releases the same way as you did ten years ago? Or if they're written for you by a PR consultancy, have your writers changed their approach over the past ten years? If not, …

A lot of your marketing emails never get to the recipient. Fact. There's no point in bemoaning the crudity of some of the "email filters" which people have in place; they exist, they work badly, and we just have to …

I'm going to bang on until I'm blue in the face about this subject, because I will never, ever understand why so few companies survey their customers before making decisions which will affect them. Surveys are fast, and if you …