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B2B Insights Blog

It really isn't that hard to take a sample of a few hundred customers or prospects and ask them what you could do which would have an impact.

The most common sentiment I hear nowadays from companies which don't do email newsletters for customers and prospects is along the lines of "well, we've never done one", implying that "we wish we had, but it's too late now". That …

Where do you turn for email marketing lists? I hope you have developed your own "opt-in" customer and prospect list over the years, but what if you want to reach a wider base? In Choosing the Right B-to-B Direct Mail …

Are you going to be cutting back on your press releases and article writing this year? With budgets tight, it's an obvious candidate for reduced expenditure, as PR in general is hard to get an accurate return on investment for. …

Should you continue promoting your company in a business downturn? Of course you should, even if it has to be at a reduced level, because a dip in the market is the easiest time to increase market share, history has …