585 Daily Articles since 2008

This one's a bit technical

by Chris Rand on 7 September 2010

If any of you are really interested in today's subject, perhaps you should go and get a job in internet consultancy rather than industrial marketing. But stick with it, because there's a lesson to learn in fairly plain-English at the end. The hot discussion topic in the world of search engine optimisation at the moment [...]

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Back to marketing basics for your website

6 September 2010

A nice piece on Search Engine Journal last week called The Four P’s of (Search) Marketing showed how the traditional "Marketing Mix" applies to online website promotion too. Product, price, place and promotion are all relevant here. The product is something which many tech companies fail to get right. As the article says: "So many [...]

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The inexorable rise in the cost of Google AdWords

5 September 2010

Sometimes you can't see the wood for the trees, and in working hard running Google AdWords campaigns for so many industrial and scientific companies, I will admit to not really having appreciated the inexorable rise in the cost of this essential advertising medium. Of course, it was always this way: in the past when we [...]

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So… do you need a company Facebook page or not?

2 September 2010

I have to confess, most companies who we create blogs for also get an RSS feed, a Twitter stream, and email distribution …but not a Facebook page. I'll hold my hands up: while everyone here is "on Facebook", none of us have seen enough demand from clients to really learn how to get the most [...]

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How to make a great product page

1 September 2010

Most companies like to structure their websites in a hierarchy, with separate pages on each individual product at the bottom of the pyramid. If you're starting again with your website, there are many arguments against doing it this way, but I'm going to assume you're stuck with that way of doing things for now, and [...]

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There are no rules to follow

31 August 2010

A client recently – rather hesitantly – queried something I'd suggested to them, as if it was more likely they'd misunderstood it than I'd got it "wrong". They'd read an article which seemed to contradict what I'd said, and found that surprising. It shouldn't have been. In online marketing we're dealing with something that has [...]

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It's not all about search

30 August 2010

As a magazine and website editor for nearly twenty years, I had to read more industrial and scientific product marketing material than it's healthy for one individual to suffer. In the mid nineties, it took me two hours a day to go through the post, which was 95% press releases. Ten years later, I was [...]

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Are you an icon of the web?

29 August 2010

This is quite lovely, and a bit of fun as it's a bank holiday today. Icons of the Web is a representation of the most-visited sites on the web by their icons (the little ones which appear next to the URL in your browser's address bar). The creators scanned the top 1,000,000 sites and collected [...]

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If you don't want to know, look away now

26 August 2010

In yesterday's post about Google AdWords, I hinted that one of the main problems advertisers have is not noticing that their ads are running against completely off-target searches. There are many ways to keep an eye on this, but the main ones are featured in a good article on Ask Enquiro called Viewing AdWords Search [...]

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Talk to people who talk your language

25 August 2010

One of the things about Google AdWords advertising is that it takes a lot of your time, which is why so many people subcontract it. However, many of the companies you get phone calls from offering to do this are, quite frankly, rubbish. Ask them just one question: what do you know about my technology? [...]

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Why cloud-based office applications are the future

24 August 2010

If you've not used Google Docs, I'd recommend taking a look. It's basically a set of "office" applications (word processor, spreadsheet etc) but with the software all online, so you don't need to have any programs on your computer. For the first time ever, I didn't buy Microsoft Office with a recent PC purchase, because [...]

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