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"About Us"? Well, for a start, we're boring.
"Better than chocolate" (it says here)
"Comment spam". They've already thought of that.
"Companies which blog" …now 55% better
"One more layer of distracting crud"
1 thing you need to know about SEO
10 reasons to do AdWords for your own company name
10 reasons why blogs are taking off in industrial and scientific companies
10 things search engine 'experts' argue about
10 Tips for Choosing a Domain Name
2 Ways Not To Do Keyword Research
3 (bad) reasons why your company may not be using AdWords
3 tips for a successful landing page
3 tips for producing great case studies
3 ways you can spend your marketing budget more ambitiously in 2010
4 steps to getting links from blogs
4 ways to make your company appear more human
5 things whoever rebuilds your website needs to understand
7 marketing activities to review every New Year
7 places you need to include your key search phrase
A "marketing programme"? A what?
A better call to action
A better marketing email
A bunch more ideas for getting links to your site
A checkup from Dr Google
A chill wind blows through trade shows
A closer look at BT's "Web Clicks" service
A Free Keyword Tool for a Friday
A Frequently Omitted Feature
A leading-edge marketing communications solution
A little bit of lateral thinking
A little light holiday reading
A long drawn out engagement
A look at Google's Site Search offering
A more impressive Google result
A more interesting PR challenge
A new angle on press releases
A new friendly face on the team
A PC interface which just does what it says
A personal welcome
A reading and writing revolution
A refresher on sales letter writing
A sparkly new email list for the new year
A training day for you, as promised
Ad agencies partying like it's still 1999
Advertising in your competitors' emails
Advertising: it's still all about the conversions
Advertising: powered by inertia
An achievable list of tweaks to your website
An added bonus from AdWords
Analysing your website's usability
And another thing…
And as you can see from these bullet points…
Announcement: The £100 Insider Programme is launched
Another boring email title (with 47 characters)
Another day, another browser
Another good link-building idea for you
Another trade mag goes? Who cares?
Answer their questions by asking them first
Answering a question with a question
Answering the unasked questions
Are the signs up in your shop?
Are we human? Or are we marketer?
Are you an icon of the web?
Are you as mobile as your customers?
Are you experts in your field? Well don't hide it!
Are you keeping your message under wraps?
Are you number 1 on Google today? Do you have any idea?
Are you really, always, the right choice?
Are you selling your sales process?
Aren't these the goals of marketing?
Ask and ye shall receive. Or chase them away.
Attractive looking URLs rule OK
Avoiding awkwardness in getting customer testimonials
Avoiding errors in error pages
Avoiding the "Stunningly Awful Demo"
B2B buyers: not as well informed as they used to be?
Being there when they decide to stop doing nothing
Best of "An Article A Day", August 2009
Best of "An Article A Day", September 2009
Better related searches: another step towards SkyNet
Beware that SEO company on the phone
Big changes at Google soon? Well, maybe.
Big opportunities for small suppliers
Bloggers: handle with care
Branding? What is it good for?
Building relationships with online writers
Building your own response forms
Can I help you, sir?
Can stuff please Just Work?
Can you cope with the criticism?
Can you get sales leads from Twitter, Facebook, etc?
Can you get your Google results changed quickly?
Can you recommend a company to do our AdWords?
Careful with that Axe
Changes we saw in this decade on the internet
Check who's linking to your website today
Content ideas for your email newsletters
Content marketing needs a budget
Control your own Google
Converting Google traffic into names-and-addresses
Copywriting: up, up and away
Corporate blogging for authority
Could you install a new company network? No? Well then…
Creating the content to satisfy your prospects
Creative thinking required
Data sheets: not good enough, I'm afraid
Data tables aren't just for data sheets
Dead? No, just resting
Delete everything on your Google Analytics dashboard. Now.
Deliver first, ask questions later?
Designing a better banner ad
Designing a web form which will be used
Directories: Just Say, er …Why?
Do the maths on your cost per enquiry. Please.
Do you get your message over quickly enough?
Do you have a backup of your website?
Do you have a problem with duplicate content?
Does spending less on a trade show provide better RoI?
Does your website do what your visitors need it to do?
Does your website move with the times?
Does your website reflect your customers' buying process?
Does your writing get people excited?
Don't annoy them. Help them.
Don't assume we're all alike
Don't be lazy: go that extra mile with your emails
Don't be tempted to mislead your prospects
Don't feed the lawyers' self-importance, please
Don't force your users to do the work for you
Don't just settle for keeping up with your competitors
Don't let your guests go without a party bag
Don't overlook Wikipedia
Don't respond like a robot
Don't risk losing that hard-won client
Don't take our word for it…
Don't throw your leads away at the last moment
Don't wait to ask your customer out again
Don't waste your time on directories
Double the value from surveys
Double-u double-u double-u
Drag your PR company into your online marketing
Email …or yelling?
Email newsletters which engage the reader
Email which the customer can relate to
Emailing engineers: could do better
Emails: why buy or rent lists when you can make your own?
Empathy has always been the key in industrial marketing
Encore?
Encourage a little attribution for your efforts
Er… sorry.
Ever filled in your own forms?
Evergreen renewals: a modern hazard
Everything I know, and more, for just £100.
Everything your website should be
Exactly what qualifies as a quality lead?
Excellent! A consultant who'll work for £10 an hour!
Excluding your own company from Google Analytics
Facebook: you might have some fans out there
Faster website! Load! Load!
Faster! Faster! You need to be faster!
Feel good about yourself
Filenames aren't just for computers
Filling the advertising vacuum
Finding the blogs where you can join in the conversation
Finding those hidden gems on your website
First keywords …but then get those links
Focus on what you want the visitor to do
Follow this 1 weird old tip
Free does not mean cheap. It means "thanks".
Free guide to email marketing
Free guide to writing that works in Google
Frequently Unanswered Questions
Gently nudging people in the right direction
Get more Good Stuff on your site
Get things in order behind the scenes
Get those email calls-to-action right
Get those search engine users clicking on your news
Get your website redesign right first time
Getting more comprehensive coverage on Google
Getting more from your next exhibition
Getting past the Junk Mail folder
Getting your key search terms organised
Getting your words in the order right
Give that email every chance of survival
Give your emails a fighting chance
Giving Google a gentle nudge
Gloomy times for your favourite trade magazine
Good things needn't cost a fortune
Google AdWords: free seminars for readers
Google Alerts keep you on top of the industry
Google Analytics Event Tracking – an introduction
Google Analytics on your desktop
Google Analytics: an iceberg of tips
Google becoming a business directory: are you on?
Google lays your site traffic bare
Google PageRank, Rest In Peace
Google's snippet scissors get a little larger
Google: All Your Ads Are Belong To Us
Government websites get the chop
Gracias Knol
Great books about online marketing
Hands up who has to write marketing copy for engineers?
Happy with your site? Think again.
Hats off to MarComms
Have we got a video?
Heavyweight reading
Help your prospects remember you – by email
Here's my card. Sorry you can't read it.
Here's the data sheet you wanted last week
Here's what I learned this summer (1)
Here's what I learned this summer (2)
Here's what I learned this summer (3)
Here's what I learned this summer (4)
How are your emails looking?
How big is yours then?
How branding can be achieved online
How broken is your site?
How competent, approachable and trustworthy are you?
How dense are your keywords?
How do we make our readers think we're smart?
How do you compare to your competitors?
How genuine is that email address?
How Google AdWords puts your adverts all over the web
How Google brings you a whole new set of competitors
How Google keeps us on our toes
How healthy is your website?
How much do you care about your words?
How much easier can video get?
How much of your web pages do people see?
How much should great online marketing cost you?
How not to go about getting links
How the B2B buying cycle has changed
How to design an email newsletter
How to determine what your competitors are doing better
How to find interesting, relevant search terms cheaply
How to focus on those keywords
How to get a successful newsletter produced
How to get an original, 1000-word article for £10
How to get into Google's results in 30 seconds
How to have the sales leads cake …and eat it
How to join in the discussion
How to keep a blog entertaining
How to make a great product page
How to make your website look great on a mobile
How to outperform the specialists
How to set up our Google Search Phrase Position Reports
How to use social media to help define your company's image
How well will your web page "convert" those visitors?
How you can break the news and reap the benefit
How you can write a headline like the professionals
How's your in-house database looking?
I can see where you live
I hope you can see the difference
I just want to see you doing some (any!) form of link building
I really don't care about your company's worldwide sales structure
I think that every business should have a blog
I thought we'd got over "keyword density" by now
I'd never thought of that
I've got a website. Gosh, really?
Icons – decoration, yes, but so much more
Ideas to expand your website
Identifying your top keywords
If you don't want to know, look away now
If you don't… someone else may
If you hide your prices, I think you have something to hide
Interlinking pages internally – (only) you can do all this
Is Facebook relevant to us in industry?
Is filling up your title tag with your company name a waste?
Is it your job to be a librarian?
Is technology putting your customers off?
Is the "new" .co domain name extension worth it?
Is the Google AdWords "Content Network" any good?
Is your ad being seen, rather than "shown"?
Is your website actually yours?
Is your website stuck on the sales starting grid?
It makes sense to have URLs which make sense
It was only a simple mistake!
It's a link. It's supposed to link to something.
It's never too late to start your email newsletter
It's not all about rewriting the code
It's not all about search
It's only an electronic gadget.
It's the end of the web as we know it
Keep on keeping on with Google
Keep reading the copywriting tips until they sink in
Keep the robots happy
Keep your navigation to the point
Keeping customers off your website with AdWords
Keeping up with the chat
Keeping your website "search engine friendly"
Key 9 to go to the next menu
Keywords: the answer may be in the question
Keywords: they're that important
Knol: get writing
Let Google keep an eye on hackers
Let's resolve to get more sales leads in 2009
Let's stop this "log in" nonsense
Letting hard facts drive your marketing
Link shortening? Life shortening, more like.
LinkedIn continues to get stronger
Links are unequal. But how unequal?
Live chat on your website for free
Long boozy nights in the Metropole
Look from a different angle
Lots of things you didn't know about your website
Lyris vs Feedblitz vs Feedburner vs Mailchimp (etc)…
Make it easy for the world to beat a path to your door
Make those links work harder
Make your browser work for you
Making a sales letter truly great
Making product pages work in the search engines
Making scarcity a benefit
Making those adverts work properly
Making your name synonymous with your product
Marketing is where profits begin
Microsites – a smart way to sidestep global HQ
Mind the Gap
Minimising the people who leave the store empty-handed
More trade magazines become history
Naming names
New Google "Canonical" tag specifies real URL of page
New, faster-acting suppliers
No, I don't want to talk to your sales team
Nobody said link building is easy
Now it's really worth uploading video content
Now it's time to write how you talk
Number one for your name. But is that enough?
Number one on Google doesn't just happen
Oh, get to the point…
One-day Workshops this autumn
Onwards and upwards
Opening up your sales presentations to the world
Our new website launches a range of marketing services
Outside in
Overcoming uncomplimentary comments
People really are writing about your technology
People should buy from you. But why?
Perhaps you don't even need salesmen any more
Persuading website visitors to do what you want
PR? Don't mention keyword research
Presenting a case study for the greatest effectiveness
Press releases: things have moved on
Product photos: could you do better?
Put some content generation at the heart of your marketing
Put your Microsoft Paint away. Now.
Put your own site first and avoid duplicate content
Quickly find out where you are in Google for anything
Re-use, recycle, reduce and remove
Reaching out by email
Read this article; you'll be glad that you did
Ready to roll with that new website?
Real comparisons with your competitors
Real life stories and lessons learned
Rebuilding your website around usability
Remember what your email is for
Run far, far away. Very fast.
Running your company's website on WordPress
Sales commission for marketing?
Sales is not Customer Service
Save costs where it matters least
Saving money with negative matches
Saviour of the Universe. Not.
Search Engine Optimisation: risky business?
Search engines: page 1 or bust
Search Will Eat Itself in 2010
Seeing through the figures
Sensible tips for your next website redesign
SEO in four parts
SEO is not dead. It's not even resting.
SEO straight from the horse's mouth
Setting up Google AdWords in just 1 minute
Sex. It gets attention, you know.
Should we care about Internet Explorer 6?
Should you "swap links" with other sites?
Should you write longer page titles?
Show that you're the authority on the subject
Show them just enough
Simple, elegant and effective
Slow, slow, quick-quick, slow
Small change for big profits
So can trade magazines survive?
So easy
So how much is a top spot on Google worth?
So what is a quality link anyway?
So What?
So who's reading the stuff we all write?
So… do you need a company Facebook page or not?
Some ideas for "good content"
Some quick links through some quick admin
Some trends to think about next year
Something for the weekend
Sometimes you need to push your message out
Sorting out the quality sites
Speak as you are spoken to
Speed is of the essence
Standing out from the crowd
Start by defining what a sales lead actually is
Start with the call to action at the end
Start with the little things
Step by step in the new year
Stop, Look and Listen
Strangemadeupdomainname.co.uk …or not?
Take a step back from your website
Take advantage of those one-line sitelinks
Taking on the big fish
Taking the plunge
Talk to people who talk your language
Talk to your audience at their level
Test those subject lines
The 24/7 Trade Show
The AdWords advantage, and why you should take it
The art of writing for the web
The basics of pay-per-click advertising
The Best Trade Ad. Ever.
The Big Questions
The big screen experience
The birth of New Marketers
The BMON step-by-step guide to Twitter
The bottom of the barrel
The branding spinoff from SEO
The business on your doorstep
The considered approach to link-building
The dangers of email you never see
The dramatic tension in business problems
The Effortless Blog.
The elements of a successful blog launch
The essentials of email newsletters
The future of computing is app-shaped
The geeks will inherit the web
The importance of 1-hit referrals
The importance of complex search terms
The importance of testing
The importance of the footer
The Insider Programme launches today
The internet is social
The joy of an empty inbox
The limit to what a human can take in
The most important page on your website
The most-read articles of 2009. Probably.
The next shift in online marketing
The next step for your AdWords campaigns
The Online Bargain Wizard
The only bit they've got wrong is the title
The only way to attract Google's interest
The onward march of WordPress
The other way around
The power of getting to the point
The Product Launch: skirmish or campaign?
The reasons to rip it up and start again
The return of the case study
The types of Unique Visitors to your website you should avoid
The Word on the Street
The words which will make or break you
There are no rules to follow
There Will Be Video
There's a whole new world out there
They're not using Twitter to choose their suppliers yet
Things are changing. Tell your friends.
Think about AdWords like eBay
Think before you write
Thinking beyond disruptive advertising
This one won't go down well with some of the SEO consultancies
This'll save you a brainstorm
Those nice people at Google
Three reasons why you should begin with the subject line
Time for a bit more honesty
Time to bag yourself another useless bargain
Time to get on the road
Time to get to the point
Tips for writing better copy
Tips for your small (or medium sized!) business
Tips on writing better AdWords ads
To see oursels as ithers see us!
To see ourselves as others see us
Top tips for business to business AdWords campaigns
Tough love
Tracking your promotions properly
Tricky landing ahead
Try to visualise yourself in the customer's position
Try using snail mail again
Turn customer complaints into loyal business
Turning your work colleagues into friends
Tweak, by all means, but don't go overboard
Twitter steadily gets more interesting
Twitter: will you let it pass you by?
Two free seminars for marketing managers
Two things to remember before redesigning a website
Understand what you subcontract
Unleash your expert content
Use your colleagues to take link-building to the next level
Using a PR agency? Or an ostrich?
Using a spreadsheet to get an overview of your web pages
Using Surveys to Make Decisions
Using video in the corporate environment
Using Webmaster Tools to find what's not indexed
Vanity URLs – not for the vain
Video: easier and more effective than you may think
Wake up and smell the Caffeine
Want to join in an interesting experiment?
Watch this video
We all need to simplify what we do
We can't be idle while they chatter
We-We-ing on your prospects
Web marketing in layers. Yes, like an onion.
Website redesign from the inside out
What are the most important search terms for your company?
What do you mean, there's another supplier next door?
What do you stand for?
What does an effective inbound link look like?
What does your home page tell you?
What is a "favicon", and what's the newest reason to have one?
What people are searching for, and where
What to do with pages about old products and events
What to put in your company blog
What type of mailings pay dividends for you?
What you need to put in your email signature
What you're up to – and why it's of interest
What's Google found on your website?
What's the Chinese for "SEO"?
What's the most important search engine?
When will you get your last ever magazine ad rep calling?
Where do visitors look on your pages?
Which important marketing prospects never buy your stuff?
Which of your pages are underappreciated by Google?
Who are your press releases written for?
Who knows what works?
Who's missed you off their listings?
Who's that on my website?
Why an app is better than an application
Why Analytics won't tell you the important search terms
Why cloud-based office applications are the future
Why don't banner ads work?
Why it's essential to have White Papers and eBooks
Why just being the best isn't good enough
Why LinkedIn profiles are important
Why make it difficult for me to buy your stuff?
Why multinationals are losing the marketing war
Why optimising your site is not risk-free
Why should anyone care?
Why the iPad is the key to the future (but not the future)
Why the response to most B2B advertising is so poor
Why there are no runners-up prizes in Google
Why we need B2B publishers to wake up
Why we should all become teachers
Why you need a conventional contents page
Why you need to learn to be a copywriter
Why you should follow Google's advice
Why you should get us to manage Google AdWords for you
Why you should have different headlines and title tags on your web pages
Why you should set an hour aside to get LinkedIn
Why you should use a two-part lead form
Why you'll only ever scratch the surface of AdWords
Why your "Aardvark" model gets more enquiries than the "Zebra"
Why, precisely, do you have an ad budget?
Will we soon be waving instead of emailing?
Will you read this if I make the title a question?
Writing copy which lives up to the headline
Writing. The great comeback story.
Written inspiration
Wrong. Wrong. Wrong.
You can't have it all ways
You can't stop customers comparing, you know!
You can't talk about it if you can't say it
You don't need to worry about everything
You don't stand out by being bland
You need leads more than ever
You want to sell it to me? Well, what does it cost?
You're wrong. Even if you're not.
You've got the traffic, now make it work
Your brand continues its inexorable rise to the top
Your chance to help Google, and help yourself
Your competitive advantage is you
Your market will listen, if you just tell them
Your marketing in 2010: three things you should do
Your marketing in 2010: three things you shouldn't do
Your new year's resolution
Your numbers are the correct numbers
Your online marketing in 2009
Your press releases clinically assessed
Your prospects are all individual people
Your quiet marketing revolution
Your website is supposed to be selling. Is it?

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