What’s been eating up more of your time recently?

We do a lot of unpaid work with our clients helping them with their search engine optimisation. It’s just one of the many extra services we’re able to offer to companies which use us to manage their Google AdWords campaigns. One client was even kind enough to say: “We spend £1000 a month on Google AdWords through you, and some months you’ve done more to help with our SEO than the agency we used to pay hundreds of pounds a month to, just for the SEO.”

When giving advice on subjects like SEO, we take a different approach to our Google AdWords management service, where we expect you just to point us in the right direction and walk away. With these other aspects of online marketing, we try to work with you, showing you what you should be doing and why. It’s an educational process, which works for both parties.

However, one thing we have noticed recently is an increase in the number of marketing managers who appreciate the answers we’ve given to their questions, but admit they’re not going to have the time to implement what needs to be done. My colleague Jackie West was the marketing communications manager for one of the UK’s biggest industrial automation companies for many years. She thinks that it really does seem like the role is getting more pressurised. If you’re finding that to be the case, you’re not alone.

What’s been eating up more of your time recently? I’ve opened up the comments if you want to make any observations.

Discussion

  1. Anon

    Where once there were three people in marketing, now they are all gone and a Sales Manager does it part time with “direction and assistance” from head office in Germany. This leaves no time for all the little day to day tasks. They are seen as not important, but they add up and become important over time.

  2. Adrian Chance

    Hi Chris – as a one man marketing department for a global technology company, my time’s taken up with a range of activity. I’m just back from two weeks out of the office at a couple of trade shows in the US. Preparing for and managing such events takes up a huge amount of time. Prior to that I was dedicating a lot of time to directing an 80 page company brochure. I also have to strategise, commission content, run the website, think about branding, cajole product managers regarding product marketing. I cover a lot – but not in enough depth to be honest.

  3. Andrew Walker

    Hi Chris,

    I think one of the problems is that although many business owners/managers realise that the marketing lansdcape has changed, they don’t appreciate the implications involved and how that impacts resourse, skills and budgets. Marketing managers still need to be on top of the usual “traditional” activities such as events, advertising, email and of course marketing planning but they also need to be aware of the mix of digital channels e.g web management, SEO, SEM, social media, mobile, video, content creation and distribution …….as well as managing their department. Is there a parallel with the NHS?

  4. Wendy Vinson

    Hi Chris,
    I totally agree with previous comments about just how many different demands there are on a Marketing Manager’s time, from the variety of tasks needing to be managed. When you factor in how rapidly the digital marketing environment evolves and changes, and the amount of time needed simply to keep up with what the search engine giants are doing (Bmon are a great help here, I have to say), social media trends, new tools such as marketing automation, or changing regulations (GDPR!!) and assessing the implications for your company, no wonder we feel pressurised.

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