More detail on the effects of Google’s ad changes

Yesterday I discussed some of the biggest ever changes to the way Google’s results are displayed. There were a few observations on the impact so far, but for a more comprehensive update, I’d thoroughly recommend reading 3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways on the Wordstream blog. One of the key findings is that natural (free) search results haven’t been hit hard, which some people – like me – feared they might. Why this may be is open to speculation, but it’s good news for all of us.

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