“The web is a lousy version of television”

As it’s the end of the week, here’s something to read on another blog. In An Expensive Lesson In Web Strategy on The Ad Contrarian, author Bob Hoffman writes: “The web is good for fulfilling demand, but not for creating demand. Our advice is to forget most of the baloney about social media, content, banners and whatever else is flavour of the week, and advertise on the web where people go who are actively looking for something.”

Of course, this is a massive generalisation, and certainly one geared to get a reaction, but Bob certainly has a point. Start where the action is, and you won’t go far wrong.

Read An Expensive Lesson In Web Strategy on The Ad Contrarian.

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