You know that tiny bit of text at the top of your emails…?

A really short post today, because I just want to point you to an excellent article about an undervalued part of your marketing emails. 4 ways to use a preheader in your marketing emails on the Smart Insights blog looks at that tiny bit of text which most companies put right above the title at the top of their emails – something which doesn’t really have the value it used to have, but which has just been left in place, without much thought, by most of us. The article explains why you should give it more consideration.

Read 4 ways to use a preheader in your marketing emails on the Smart Insights blog.

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