The 2013 Roundup – Part 3

To finish off the year, as usual, I’ve picked out a bunch of articles from over the last 12 months which I think still have a point to make. So this week I’m bringing you ten articles a day which you may like to dip into before launching yourself into your 2014 marketing. Enjoy! (I hope).

FUNNY OLD WORLD

Here are my all-time favourite searches (which) have been typed into Google and have led people to the BMON website. I shall miss knowing about them.

GENERAL SEARCHES

Do we even want the traffic Google sends us for searches on “blue widgets”? If Google is right, and the sentiment behind most searches using just that term is to learn about the product, maybe the traffic is not that important.

GLASS HALF FULL

However frustrating things are, trust me, others have it worse. And it may be the companies you’re up against which have the biggest problems of all.

GOOGLE RANKING

Google’s 200 Ranking Factors: The Complete List reminds us that there’s no real shortcut to a good ranking in Google other than a well-designed, established, popular page.

GOOGLE+

Why has Google+ appeared without trace? It might be something which nobody asked for, but I don’t believe that’s the real problem. For a start, almost nobody understands what it is. Twitter and LinkedIn have a point to them. Google+ doesn’t.

HARD COPY

What does your website look like when printed out? Your prospects and customers will be printing pages off your website all the time. Sadly, what they print off might not be doing you any favours.

IDENTIFYING VISITORS

Tag every link in your emails, your office documents and your PDF brochures. Ensure that any third-party advertising (such as banner ads) has a source tag and subsequently jumps out of the Google Analytics reports. Then you can really start finding out what these adverts and emails are sending you.

INTERESTING AND KNOWLEDGEABLE

Think of your last company newsletter or blog post, if they exist. Did all the content fall in the intersection of what you know about and what your readers want to know about?

LANDING PAGES

If you ever have to design a landing page for an advertising campaign, by email or otherwise, what are the factors to take into consideration?

LINKEDIN ADS

If you’re a magazine advertiser because you like the idea of only being seen by people in a certain country with a certain job title, then you’re probably much better off using LinkedIn Ads.

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