Are you making responding attractive enough?

I often point out how expensive it is to get people to your website, and what a waste it is if you then present them with a drab templated layout with no real call to action. The Inbound Internet Marketing blog might give you some inspiration how to do it in 14 Real-Life Examples of CTA Copy YOU Should Copy, which shows many examples of what might be called “compelling” landing pages. Seriously, there’s no reason why you shouldn’t have pages like these. If your website’s content management system doesn’t allow any flexibility, go and find a good web designer who will create you a one-off page for £200, and upload that to your website. It’s not hard, really it isn’t.

We found that by splitting up the blurb on our own home page into user-centred categories, and adding big red buttons which explained the benefits of clicking them, we increased the engagement and response on our website no end. We also created this landing page for a recent mailer to invite people to contact us about our services, and (I hope) used the same clarity of copy, thought and action on that.

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