If it was this easy, anyone could do it

Photo of Chris Rand of Business Marketing Online

Visiting a website and performing any transaction, from downloading a data sheet to ordering and paying for a product, ought to be as easy as buying a loaf of bread. Uh-oh…

As it's Friday, here's something a bit more light hearted than usual. Visiting a website and performing any transaction, from downloading a data sheet to ordering and paying for a product, ought to be as easy as buying a loaf of bread. Unfortunately, here's the bread-buying process which many websites put their customers through. Does this remind you of anywhere?

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