If you ever tire of reading about Google-related stuff, don’t worry, I’m always concerned that I write too much about it. However, someone recently described the current state of B2B marketing like this: in the past, between you and your customers was a wall with a series of doors, marked “exhibitions”, “magazines”, “direct mail” and the like. Now there’s a huge gateway in front of you marked “Google”, and a bunch of mouseholes either side marked “everything else”. So even small developments in the size of that gateway are important, and there seem to be new ones almost every week.
Which brings me on to “+1”.
This is another experiment from Google which we all need to know about. It might not change the marketing world (a number of previous Google experiments have quietly shrivelled up and died) …but it could be important.
“+1” is a way for people to tell Google about pages they like. There have already been some excellent discussions such as this one on Search Engine Land which will give you a coffee-break’s worth of study, so head over there for the full background. My own take is that there are several aspects which may affect all of us, in particular the fact that many Google search users are, in future, going to be presented with results which have a list of friends and colleagues who “recommend” that site. If that’s not an incentive to click on it, what is?