A practical plan to invest in your website

Yesterday I talked about scheduling regular investment in your website and I’m sure some readers will have said: “Give me a practical plan to do that”. So here it is. You’ll need the following:

A freelance web designer/developer who can add a new section to your website, which matches the style of what you’ve got, but is in fact a proper content-managed system like WordPress or something similar. It’ll cost you about £1,000, but there’s no ongoing expense and it’ll last forever. If you don’t know anyone, ask me and I’ll sort you out.

Secondly, you’ll need a reliable freelance technical writer who can populate this section for you. I would suggest budgeting about £500-£750 a month for this. Again, if you don’t know anyone, ask me and I’ll point you in the right direction.

Now, we’ll call this section of your website “Questions and Answers”. Every couple of months, you and the technical writer are going to sit down together and draw up a list of 6 to 8 “questions” which might help prospects and customers. They might refer to your products, or (equally likely) they might refer to the technology in your industry in general. The technical writer will then go away and answer each question in a short article of no more than a couple of hundred words. The articles will be loaded up into the system, and released, one per week.

Tomorrow I’ll elaborate on what you’re going to get from this project. But for now, just ask the question: can you find £10,000 to invest in making your website into a prospect magnet over the next twelve months? If not, I’d love to know what else in your marketing budget is preventing this, by apparently being better value.

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