Do up your buttons

Here’s a surprising and interesting piece of research. Don’t “Submit” To Landing Page Button Text on the Inbound Internet Marketing blog suggests that the functional (but rather ugly) label “submit” on form buttons actually has a detrimental effect on response. I have to say that I’ve always found “Submit” a little offputting, but have never really gone out of my way to use something more attractive. It would appear that “Click here” and even “Go” are more appealing, however. Now I think about it, a button explicitly saying what it’ll do – such as “Request your catalogue” – might be best of all.

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