Follow this 1 weird old tip

Photo of Chris Rand of Business Marketing Online

Nice idea from the Hallam Internet blog the other day, in a post called One Great Tip to Improve Your Conversions. Your vision takes in the structure and highlights of a web page before you get a chance to read any of the actual text on it, so it's important to see what the shapes and colours are actually saying. Here's how to do it.

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