Er… sorry.

It seems like ages since we had one of Seth Godin’s pearls of wisdom here. So I’ll refer you to his recent post Why are you apologizing? for some of the usual food for thought. In summary, he says that if you’re sending out something with an apology for sending it, then don’t send it in the first place. He’s right.

Leave a Reply

Your email address will not be published. Required fields are marked *