A little bit of lateral thinking

B2BMarketingSmarts suggests in To make big B2B marketing strides in 2010 – go lateral that we try to think differently in the way we promote our companies. It’s not a bad idea; just as with generating new product ideas, the most cost-effective strategy in your marketing ideas toolbox may well be a long walk in the park. Brainstorming internally, bringing in outsiders and looking at the marketing from another industry are all good ideas. But just as in the 70s, nobody ever got sacked for buying IBM, is being radical too much of a risk in these days where job security means so much?

Discussion

  1. Nikki Groom

    Hi Chris,

    Your question, “Is being radical too much of a risk in these days where job security means so much?” made me recall Seth Godin’s blog post from yesterday, “The doormat, the jerk and the lizard brain” – I think he sums it up well in the sentence: “The hard part, the part that gets you rewarded, is understanding that sometimes it is best to use common sense and toe the line, while other times you are facing fear that must be overcome.”

    Keep up the good work!

    -Nikki

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