Comments on: Writing. The great comeback story. http://www.bmon.co.uk/2010/01/writing-the-great-comeback-story/ Google AdWords management for industrial and scientific companies Fri, 10 Feb 2012 13:09:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Weethttp://www.bmon.co.uk/2010/01/writing-the-great-comeback-story/#comment-10328 John Weet Sat, 30 Jan 2010 10:00:38 +0000 http://www.bmon.co.uk/leadgeneration/?p=1498#comment-10328 I want to pick up on your comment about companies that go "straight to the market" and that it would be little effort for them to send it to the media as well. The problem here is that the quality of the material they write for the website would often not be good enough for a press release. It's sometimes difficult to understand what message they are trying to get across and it is not part of a consistent and coordinated plan. I have also read recently of several editors complaining about being inundated with poor quality releases that are irrelevant to them and their readers. By suggesting that non "PR" folk should distribute web news items as press releases could exacerbate this problem. Many companies don't know it (or fail to accept it), but there is still a place for skilled PR practitioners in helping them develope and promote their brand. I want to pick up on your comment about companies that go "straight to the market" and that it would be little effort for them to send it to the media as well. The problem here is that the quality of the material they write for the website would often not be good enough for a press release. It's sometimes difficult to understand what message they are trying to get across and it is not part of a consistent and coordinated plan. I have also read recently of several editors complaining about being inundated with poor quality releases that are irrelevant to them and their readers. By suggesting that non "PR" folk should distribute web news items as press releases could exacerbate this problem. Many companies don't know it (or fail to accept it), but there is still a place for skilled PR practitioners in helping them develope and promote their brand.

]]> By: martin southamhttp://www.bmon.co.uk/2010/01/writing-the-great-comeback-story/#comment-10300 martin southam Thu, 28 Jan 2010 10:56:33 +0000 http://www.bmon.co.uk/leadgeneration/?p=1498#comment-10300 We do much more than 10 years ago and use <a href="http://www.ta-marcom.com/index.php">Technical Publicity</a>. My experience is that if you try to do it all in house then unfortunately it is one of those activities that can drop off the end each month. So commit a budget and find a good proactive agency that seek out material for articles. BTW - we have an all new SEO friendly website going live next month - many of your <a href="http://www.bmon.co.uk/ip/">Insider tips</a> have been invaluable! We do much more than 10 years ago and use Technical Publicity. My experience is that if you try to do it all in house then unfortunately it is one of those activities that can drop off the end each month. So commit a budget and find a good proactive agency that seek out material for articles.

BTW – we have an all new SEO friendly website going live next month – many of your Insider tips have been invaluable!

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