A short piece called Your B2B Lead Generation Budget: Start by Cutting It Into Thirds on the Sales Lead Insights blog might prove inspirational if you're thinking of starting again with your marketing plans for 2010. I suspect the reason so many marketing plans just roll over year-on-year is that it's hard to come up with something new. Well, here's something that'll get a marketing revolution kicked off at your company. I'm not saying I totally agree with it, but it's as good a place to begin as any I've seen.
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Chris,
Thanks for mentioning my post about budgeting for B2B lead generation. As you suggested in your last sentence, it is intended only as a good place to start thinking about how to allocate your lead gen budget.
Sincerely,
Mac McIntosh
mcintosh at sales-lead-experts dot com