Making product pages work in the search engines

The WebMarketCentral Blog makes a good point when it says “much of what is written about search engine optimization assumes that you’re writing a blog post, or a news story, or the next great ‘how to’ article” …but of course it’s just as likely that you’re writing that all-important product page. So how do you make a page full of technical specifications work in the search engines? SEO for Product Pages attempts to explain how. It gives four techniques to look at, including using the same terminology as your customers, writing a good sales story, expanding the descriptions and ensuring the images are tagged and titled properly. Do your pages tick all these boxes?

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