Comments on: Delete everything on your Google Analytics dashboard. Now. http://www.bmon.co.uk/2009/11/delete-everything-on-your-google-analytics-dashboard-now/ Google AdWords management for industrial and scientific companies Fri, 10 Feb 2012 14:50:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrew Reynoldshttp://www.bmon.co.uk/2009/11/delete-everything-on-your-google-analytics-dashboard-now/#comment-9402 Andrew Reynolds Sun, 22 Nov 2009 12:28:19 +0000 http://www.bmon.co.uk/leadgeneration/?p=1286#comment-9402 Chris, nice article, food for thought (and action) as always. I thought I'd share an occasion where GA had quite a different use for me the other day...About a year ago I allowed myself to be convinced into paying for a listing on an online directory (doh!) - The rep called me the other day to renew the (annual) subscription. He said "let's visit the directory site to check your stats". Now being quite a fan of GA (and not trusting sites own stats) I politely refused and instead went to our analytics page while the rep was still on the phone. The quantity of referrals was very disappointing and the quality worse. Naturally he suggested I hadn't configured the analytics correctly, so we made an experiment - he clicked through once, and so did I. "We'll talk again next week" he said (full of optimism that neither click would register and therefore he'd have proved GA was wrong). Well the scores are in and guess what? - for the day in question, there are two referrals from his site listed on GA (one is definitely mine because I know which product I clicked on) so I assume the other one is his. It's often so difficult to determine which elements of marketing actually achieve the results we strive for but in this case I could prove with clear evidence that this particular service wasn't providing value for money - hooray for GA! Chris, nice article, food for thought (and action) as always. I thought I'd share an occasion where GA had quite a different use for me the other day…About a year ago I allowed myself to be convinced into paying for a listing on an online directory (doh!) – The rep called me the other day to renew the (annual) subscription. He said "let's visit the directory site to check your stats". Now being quite a fan of GA (and not trusting sites own stats) I politely refused and instead went to our analytics page while the rep was still on the phone. The quantity of referrals was very disappointing and the quality worse. Naturally he suggested I hadn't configured the analytics correctly, so we made an experiment – he clicked through once, and so did I. "We'll talk again next week" he said (full of optimism that neither click would register and therefore he'd have proved GA was wrong).

Well the scores are in and guess what? – for the day in question, there are two referrals from his site listed on GA (one is definitely mine because I know which product I clicked on) so I assume the other one is his.

It's often so difficult to determine which elements of marketing actually achieve the results we strive for but in this case I could prove with clear evidence that this particular service wasn't providing value for money – hooray for GA!

]]> By: Ravihttp://www.bmon.co.uk/2009/11/delete-everything-on-your-google-analytics-dashboard-now/#comment-9380 Ravi Thu, 19 Nov 2009 18:17:07 +0000 http://www.bmon.co.uk/leadgeneration/?p=1286#comment-9380 Hey Chris, very nice article. This is exactly what we suggest to our client that dont look at the bare nos. It can hurt you.And that is exactly why we put together nice little tool which extracts google analytics data into excel. This way people would be less keen on looking fancy metrics and more keen on doing number crunching in excel ! Cheers for the article Hey Chris, very nice article. This is exactly what we suggest to our client that dont look at the bare nos. It can hurt you.And that is exactly why we put together nice little tool which extracts google analytics data into excel. This way people would be less keen on looking fancy metrics and more keen on doing number crunching in excel !

Cheers for the article

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