Here's something to play with on a Friday: the new Free Keyword Tool from Wordstream. If you're a purveyor of Blue Widgets and think that your website only needs to work well in Google for the search term "blue widgets", try seeing all the other related search terms which this little tool will highlight.
When putting together an AdWords campaign for a client recently, they said: "it should be easy, we only sell [xxx], and I think the only other way you could describe it would be [yyy]." After a bit of brainstorming and playing around, we came up with nearly 150 ways of writing [xxx] and [yyy], and that was before playing with tools like the one above.
Published on 29 October 2009 
What do you think?