Wow. A little study reported on the Inbound Internet Marketing blog shows that companies which blog get 55% more website visitors, 97% more inbound links and 434% more indexed pages. Now, these measurements feed off each other: more links means better Google positions means more visitors. And “companies which blog” are also likely to be the companies which are putting more effort into their internet marketing, so they’re likely to do better. Even so, these are impressive statistics which can surely be attributed at least in part to the existence of a blog. If it’s something you don’t have at the moment, it’s never too late to start a blog.
At the cheap, do-it-yourself extreme, you can set one up on WordPress.com or Blogger, and write the entries yourself (an hour or two a fortnight should be enough), resulting in a total cost of nothing. Or you can get someone to set one up – and even write it for you too – without busting 2010’s promotional budget. Whichever way you go, a company blog might be the most effective marketing initiative you commission for next year. And it would be remiss of me to point out that, yes, we do set them up and even write them for clients.