Comments on: B2B buyers: not as well informed as they used to be? http://www.bmon.co.uk/2009/09/b2b-buyers-not-as-well-informed-as-they-used-to-be/ Internet marketing advice for industrial marketing managers Wed, 08 Sep 2010 09:01:02 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Milind Vartak http://www.bmon.co.uk/2009/09/b2b-buyers-not-as-well-informed-as-they-used-to-be/comment-page-1/#comment-8995 Milind Vartak Fri, 02 Oct 2009 05:49:30 +0000 http://www.bmon.co.uk/leadgeneration/?p=1136#comment-8995 Hi Chris, I tend to agree with you. I would also like to make an additional point. In the old fashioned way of interacting with Sales Reps the customer could have an interaction. On the web presently it tends not be interactive. Hence perhaps it is important to have some space to make websites interactive as well. Regards Milind. Hi Chris,
I tend to agree with you.
I would also like to make an additional point.
In the old fashioned way of interacting with Sales Reps the customer could have an interaction.
On the web presently it tends not be interactive.
Hence perhaps it is important to have some space to make websites interactive as well.
Regards
Milind.

]]> By: Adam Needles http://www.bmon.co.uk/2009/09/b2b-buyers-not-as-well-informed-as-they-used-to-be/comment-page-1/#comment-8969 Adam Needles Wed, 30 Sep 2009 08:37:24 +0000 http://www.bmon.co.uk/leadgeneration/?p=1136#comment-8969 Hi, Chris. Thanks for the shout-out on the Propelling Brands post. It's driven some great dialogue in the marketplace. I would say I certainly agree with your statements here. Buyers are leveraging online more than ever, but I would agree they are probably increasingly less-informed (or at least have to work twice as hard to get the same insight they might have gotten from distributors in the past). The same instant information availability that is changing the buyer/vendor dynamic is also potentially quite overwhelming. And I think some buyers are drowning in information. They probably feel better-informed, but I wouldn't be surprised to find evidence that they are less so. Good dialogue thread here. Cheers. Hi, Chris.

Thanks for the shout-out on the Propelling Brands post. It's driven some great dialogue in the marketplace.

I would say I certainly agree with your statements here. Buyers are leveraging online more than ever, but I would agree they are probably increasingly less-informed (or at least have to work twice as hard to get the same insight they might have gotten from distributors in the past).

The same instant information availability that is changing the buyer/vendor dynamic is also potentially quite overwhelming. And I think some buyers are drowning in information. They probably feel better-informed, but I wouldn't be surprised to find evidence that they are less so.

Good dialogue thread here. Cheers.

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