Does your website move with the times?

I’m not talking so much about having up-to-date content here, but about moving the furniture to reflect the changing requirements of customers. In Is Your Static Content Driving Your Website to Extinction? on the Inbound Internet Marketing blog, the case is made for changing offers frequently and constantly highlighting different items on the site. So many of us keep the content of our home page and sidebars unchanged from year to year. It’s a bit lazy.

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