A short post – Conversion Rate Exercise: Why Should I Do Business With You? – on the Marketing Optimization Blog puts forward a couple of good ideas inspired by social media which might help you clarify what your company's unique selling propositions are. The majority of businesses we come across in any walk of life seem to find it hard to focus on what they're offering that others aren't – and consequently give you the impression that they have no better reason why you should buy from them other than, er, they're them. Have you also lost your way a bit in that respect?