Is there anything to suggest that you shouldn't 'sneak' in a marketing message!!!

The important thing is obviously getting the message across about the move, so that the cheques get sent to the right place and the enquiries and orders are sent to the right place.

But not adding another message, as long as it did not detract from the above, might be deemed anti-marketing

We did it a short while ago. We engaged interested customers/potentials before the move by setting up webcams looking across the site (it was a new build), so they could check on progress.
Sometimes it was only marginally better than watching paint dry, but visited occasionally t'was interesting.

We used the postcard mail out approach, brief message – moving on… address is…department contacts are… even better supplies of… why not come and visit.
All the sales teams were given supplies as well, these were distributed during normal calls. Interest was raised and we ended up with a whole series of mini tours and visits. Then the selling could begin, because they had asked to come!
Not everyone will have the same opportunities/facilities to 'show off', but there just has to be some merit in building new impetus into the general marketing mix.
PS – Chris this will interest you – it was at this point we realised how poor our e mail database was!! Subsequently addressed and wow what a difference that can make!

This is true!
Guilty as charged!
(Probably still have it, filed with the old IT media packs I've also kept!)

Jackie (aka the squirrel)

I also totally agree with Jackie's idea of an open day. If the new premises is nice enough to show off to customers, suppliers and editors – do so! Get your external sales reps to chauffeur customers, give tours of the facility, lay on some lunch and get some press coverage at the same time!