The always-fascinating Marketing Sherpa website has produced a fantastic free document which I'd recommend everyone to go and download right now. The Marketing Wisdom 2009 Report is 50 pages of "real life stories and lessons learned" from its readers, many of whom are marketing managers in everyday businesses. There are 94 tips and anecdotes, the majority of which I found interesting – and a few of which I found really noteworthy. Go take a look.
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