Comments on: I think that every business should have a blog http://www.bmon.co.uk/2009/03/i-think-that-every-business-should-have-a-blog/ Internet marketing advice for industrial marketing managers Tue, 31 Aug 2010 08:39:50 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Chris http://www.bmon.co.uk/2009/03/i-think-that-every-business-should-have-a-blog/comment-page-1/#comment-4233 Chris Wed, 18 Mar 2009 13:55:09 +0000 http://www.bmon.co.uk/leadgeneration/?p=531#comment-4233 I totally agree Paul, and <a href="http://pwcom.wordpress.com/2009/03/18/should-every-business-have-a-blog/">I'd thoroughly recommend everyone to read your article</a>. A blog is indeed a <b>major commitment.</b> You may need to get outside help in, and even so, there'll still need to be some internal time and effort involved. It'll need to be part of the gradual reallocation of resources away from the many areas of traditional marketing which have stopped working. I totally agree Paul, and I'd thoroughly recommend everyone to read your article. A blog is indeed a major commitment. You may need to get outside help in, and even so, there'll still need to be some internal time and effort involved. It'll need to be part of the gradual reallocation of resources away from the many areas of traditional marketing which have stopped working.

]]> By: Paul Wilkinson http://www.bmon.co.uk/2009/03/i-think-that-every-business-should-have-a-blog/comment-page-1/#comment-4232 Paul Wilkinson Wed, 18 Mar 2009 13:40:51 +0000 http://www.bmon.co.uk/leadgeneration/?p=531#comment-4232 Hi, Chris. I agree - up to a point. By all means have a blog but don't take the plunge without a) doing some research, b) setting some objectives and parameters, c) recognising the personal commitments involved and d) relating the blog to other B2B marketing/PR activities. There is also a danger that businesses take the view that a blog is simply another marcoms "tick in the box", without realising that this is a platform for dialogue. It needs a more personal, reactive, responsive approach than some other tools which are often corporate and 'one-way'. I've tried to distill my thoughts down to 13 things to think about - on my blog<em> (pingback above - Ed)</em>. Regards, Paul Hi, Chris.

I agree – up to a point. By all means have a blog but don't take the plunge without a) doing some research, b) setting some objectives and parameters, c) recognising the personal commitments involved and d) relating the blog to other B2B marketing/PR activities.

There is also a danger that businesses take the view that a blog is simply another marcoms "tick in the box", without realising that this is a platform for dialogue. It needs a more personal, reactive, responsive approach than some other tools which are often corporate and 'one-way'.

I've tried to distill my thoughts down to 13 things to think about – on my blog (pingback above – Ed).

Regards, Paul

]]> By: Should every business have a blog? « pwcom 2.0 http://www.bmon.co.uk/2009/03/i-think-that-every-business-should-have-a-blog/comment-page-1/#comment-4231 Should every business have a blog? « pwcom 2.0 Wed, 18 Mar 2009 13:03:02 +0000 http://www.bmon.co.uk/leadgeneration/?p=531#comment-4231 [...] Should every business have a blog? Jump to Comments I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should have a blog”. [...] [...] Should every business have a blog? Jump to Comments I was reading one of Chris Rand's steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now "every business should have a blog". [...]

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