Is Facebook relevant to us in industry?

Here's an interesting discussion. Industrial Search Engine Marketing asks: "(is) Facebook a Viable Channel for Industrial Marketing?" and the answer is that it could well be.

Now, like me, in a business context you may well gloss over anyone talking about Facebook and social media in general, thinking that it's of no consequence. But there's a growing (if still small) amount of business related activity going on in Facebook, and it might well be worth some of your time, especially if you're a regular Facebook user and know your way around. Read the article and see what you think.

Published on 16 December 2008