Yesterday I touched on the subject of why online marketing might be something to concentrate on during a recession, and why budget restrictions might mean it's time to "rip it up and start again" when it comes to business marketing plans. Today's article goes much further into that idea, and if you're looking for a well-written argument as to why you should leave all those years of old-school marketing techniques behind, this is it.
6 Reasons You Should Invest in Internet Marketing During the Recession on the Inbound Internet Marketing blog gives you exactly that, and is a great basis for a radical reassessment of what your company does. When you've got more time than money, it makes so much sense – and that's just one of the six reasons. Have a read.