Don’t respond like a robot

What do you send your customers when they buy a product? What about potential customers who’ve just requested a datasheet? Or people you’re thanking for having entertained a sales call? In 10 crucial elements for great transactional emails on iMedia Connection, author Wendy Roth says: “If I sent you a present, you’d send me a thank-you note, right? Not just to say thanks (even if you hated it), but also to let me know it got to you safely and because we’re friends. So, when people buy from your online store or sign up for your email newsletter, why wouldn’t you use your transactional email to let them know how pleased you are?”. I bet all of us can learn from this, but I’ll leave you to think about it while I rush off to look at our own response emails.

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