What type of mailings pay dividends for you?

I mentioned not neglecting “snail mail” the other day, and in Direct Mail Versus E-mail: You Decide on the BeRelevant! blog, the strengths and weaknesses of the two methods are discussed. Of course, in the end, it all comes down to return on investment. You do know the return on investment figures for recent mailing campaigns in your business, don’t you? Of course you do.

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