Why you should use a two-part lead form

One of my favourite articles of the month coming up. It's possible that your website is for customer support alone, and it's possible that you have an online store, but my guess is that the primary objective of your website (you do have an objective, don't you?) is lead generation. So let's look at improving a lead generation website.

In 5 Simple Tips for Lead-Generation Sites on FutureNow's Marketing Optimization Blog, author Bryan Eisenberg gives you some food for thought, with one tip standing out for me: use a two-part lead form. You need to find out more than a lead's contact details, but you don't want to put any off. This is the solution.

Published on 16 September 2008