What to put in your company blog

Photo of Chris Rand of Business Marketing Online

You probably don't have a company blog. Whilst the number of companies producing them is expanding massively, they're still rare in industrial circles. And that's a real missed opportunity. Blogs provide some wonderful opportunities to publish content which would never sit comfortably on your main website – and they also get a surprisingly large following amongst your customers and (more importantly) potential custoners. Why do I go to the effort of writing this one every day? Because it keeps the name of my business in front of you, and from time to time I can remind you about our existing services and our future ones.

So do think about starting a blog. We'll advise you how on the Insider Programme. In Don't Know What to Blog About? Ask Someone Else on the Inbound Internet Marketing blog, there's a list of ideas, as well as encouragement to start your blog now, rather than making excuses about why it should be left until next year.

Post to Twitter

What do you think?