This is quite an advanced article today, but it's the sort of thing you'll be taking in your stride after you've been on our Insider Programme for a while (and please think about joining, it's a genuinely great investment). In Six Mistakes B2B Marketers Continue To Make With Organic Search, Search Engine Land takes you past elementary "optimisation" of a website for search engines, and looks at the things many people continue to get wrong even after they think they've got their site all sorted. Likely errors include not having tailored landing pages for important search terms, and slapping printed material up on the web rather than rewriting it for online consumption. This is a very good set of tips.
Published on 23 September 2008 
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