So you've got this blank piece of paper in front of you, and probably some dry technical data to incorporate into a really stunning piece of marketing copy. Where do you go from here? In The Secret To Writing Really Great Content from ClickNewz, Lynn Terry lists a few ideas. Nothing radically new here of course, but nicely – er – written, and we can all do with being reminded of some of these things from time to time. Personally, I always find one good way to get things written in a lively way is to get the expert to talk you through the subject, record it, and use a genuine transcription as the very first draft of your piece.