Here's one for those of you who are already well into keyword optimizing: identifying the search terms you want to be found for, and getting them on your pages in the right places and quantities. Optimizing for Multiple Word Order Search Phrases on the terrific SEOmoz blog discusses whether you should optimise for "red widgets UK" or "UK red widgets" or any other combination of those words (assuming you sell red widgets in the UK!).
If all this sounds a bit like hard work, we'll be covering these sorts of topics, and helping you personally, in the Business Marketing Online Insider Programme, starting in October 2008.
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