Comments on: The Best Trade Ad. Ever. http://www.bmon.co.uk/2008/07/trade-ad/ Google AdWords management for industrial and scientific companies Tue, 07 Feb 2012 11:39:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: George Rodrigueshttp://www.bmon.co.uk/2008/07/trade-ad/#comment-18 George Rodrigues Fri, 25 Jul 2008 17:01:46 +0000 http://www.bmon.co.uk/leadgeneration/?p=49#comment-18 This video is definately getting forwarded to anyone in the business. Our company is in the business of making systems that calibrate pipetting machines such as the epMotion. As July 11th, our lab manager reported that five differnet external contacts had forwarded the link to her. Viral indeed! This video is definately getting forwarded to anyone in the business. Our company is in the business of making systems that calibrate pipetting machines such as the epMotion.

As July 11th, our lab manager reported that five differnet external contacts had forwarded the link to her. Viral indeed!

]]> By: Laboratorytalk Blog » Blog Archive » Eppendorf vs Bio-Rad in the battle of the videohttp://www.bmon.co.uk/2008/07/trade-ad/#comment-17 Laboratorytalk Blog » Blog Archive » Eppendorf vs Bio-Rad in the battle of the video Fri, 25 Jul 2008 15:47:36 +0000 http://www.bmon.co.uk/leadgeneration/?p=49#comment-17 [...] now I learn of a contender to the crown: Eppendorf has issued its riposte to Bio-Rad with It’s Called [...] [...] now I learn of a contender to the crown: Eppendorf has issued its riposte to Bio-Rad with It's Called [...]

]]> By: Chrishttp://www.bmon.co.uk/2008/07/trade-ad/#comment-16 Chris Fri, 25 Jul 2008 15:23:42 +0000 http://www.bmon.co.uk/leadgeneration/?p=49#comment-16 Hi Holger My criticisms shouldn't be elevated above the "relatively trivial" level compared to the impact of the idea as a whole. My comment about the missing link from the company's home page referred to there not being a link from <a href="http://www.eppendorf.com" rel="nofollow">http://www.eppendorf.com</a> itself, which seems to be a missed opportunity. Chris Hi Holger

My criticisms shouldn't be elevated above the "relatively trivial" level compared to the impact of the idea as a whole. My comment about the missing link from the company's home page referred to there not being a link from http://www.eppendorf.com itself, which seems to be a missed opportunity.

Chris

]]> By: Holger Eggerthttp://www.bmon.co.uk/2008/07/trade-ad/#comment-15 Holger Eggert Fri, 25 Jul 2008 11:42:05 +0000 http://www.bmon.co.uk/leadgeneration/?p=49#comment-15 Dear Chris, Thanks a lot for the nice words: "The Best Trade Ad. Ever." sounds really good. In fact it is an exciting success for us. We were not only mentioned in blogs and news forums, we even had articles in nature.com and national geographic.com. However most importantly: walking through the floors of scientific institutes you hear the song playing. So we have rached our target group extremely well, and they understood the message of automated pipetting. Let me make two comments on your post: * The video page has a simple address www.epMotion.com/video, however it is as well reachable through the more "complicated" adress you mentioned. And this address has spread virally. If you choose to do something viral, there are some elements you cannot influence and the address chosen to forward seemed to be one. * On the videopage (below the video on the left) is a section: "What's it all about" and links to the epMotion.com webpage. You seem to have missed it. But I am not worried as the traffic on our product page has increased dramatically! Thanks again and let's see - there might be more to come. Holger Dear Chris,

Thanks a lot for the nice words: "The Best Trade Ad. Ever." sounds really good. In fact it is an exciting success for us. We were not only mentioned in blogs and news forums, we even had articles in nature.com and national geographic.com. However most importantly: walking through the floors of scientific institutes you hear the song playing. So we have rached our target group extremely well, and they understood the message of automated pipetting.

Let me make two comments on your post:
* The video page has a simple address http://www.epMotion.com/video, however it is as well reachable through the more "complicated" adress you mentioned. And this address has spread virally. If you choose to do something viral, there are some elements you cannot influence and the address chosen to forward seemed to be one.

* On the videopage (below the video on the left) is a section: "What's it all about" and links to the epMotion.com webpage. You seem to have missed it. But I am not worried as the traffic on our product page has increased dramatically!

Thanks again and let's see – there might be more to come.

Holger

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