Creat a useful tool or resource on your website and watch the world sign up to get it – and join your promotional list at the same time. It's an increasingly common technique, because it's a very good one. So thanks to the B2Bad Marketing blog amongst others for pointing out HubSpot Internet Marketing's Press Release Grader in its Cool PR Tool post. Have fun playing with that one. And join their mailing list!
Request An Article A Day by email, daily - it's free
