Letting hard facts drive your marketing

A post at Future Now’s Marketing Optimization Blog put me on to an excellent article at Omniture: Industry Insights called How to Make Testing Successful. In it, author Lily Chiu answers the question “How can I bring testing and optimization into my company successfully?” It’s a big leap both in effort and conceptual terms to go from marketing through gut instinct to marketing through data alone, but it’s a direction we should all be taking.

GO ON, GIVE US ANOTHER ONE TOO…

From Search Engine Journal: How to Explore Backlinks Anchor Text – “Anchor text is a major ranking factor – it is hard to manipulate (at least it is getting harder now after Google started its anti-paid-links war and got really good at spotting link schemes)…”

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